Master brand
Umbrella for signage, packaging, direct ordering and shared commercial identity.
Internal profile
Food brand family for multiple kitchens and catering.
The public page sells food. This profile keeps the internal idea clear: brands, kitchens, production, loyalty, events, menus, campaigns and operating logic.
Core structure
The system behind the food.
The MY PLACE family can work as one strong food hall concept or as separate kitchens per location.
MY COOK PLACE
Daily cooked food for lunch, family and office meals.
Events
Catering, drop-off platters, live stations and corporate packs with their own sales flow.